What’s Motivating Millennials in Higher Ed?

Mantissa College-JulianHaytham
What’s Motivating Millennials in Higher Ed?

Significant attention has been focused on the difference between the millennial generation and those who have gone before. Now comes research published in The Journal of Social Psychology which sheds new light on Millennial motivations -- particularly as they apply to higher education. The takeaway? Money talks.

The Intrinsic Versus Extrinsic Imperative

Researchers from San Diego State University set out to examine generational differences in reasons for going to college among American students entering college between 1971 and 2014. The findings reveal that while Baby Boomers were more likely to cite anti-extrinsic reasons for attending college, such as “gain[ing] a general education and appreciation of ideas,” Millennials and Generation Xers were more motivated by extrinsic factors, such as “mak[ing] more money.” 

Specifically, while 71 percent of Millennials responded that making money was important, just 55 percent of Baby Boomers said the same. At the same time, 69 percent of Baby Boomers cited general education as important compared to 68 percent of Millennials.

The Quest for the Concrete

According to the paper, “Extrinsic reasons for going to college were higher in years with more income inequality, college enrollment, and extrinsic values. These results mirror previous research finding generational increases in extrinsic values begun by GenX and continued by Millennials, suggesting that more recent generations are more likely to favor extrinsic values in their decision-making.”

This makes sense from a practical perspective, insists a CNBC report on the study, when you factor in the high expense of college as well as the financial insecurity now associated with college degrees. However, this mentality may also be missing the point. Says CNBC, “The irony, however, is that education for its own sake can be the best way to build knowledge, and knowledge, as billionaires like Bill Gates and Warren Buffett would tell you, can be a bridge to wealth — and to success.”

At Mantissa College, we deliver the Bachelor of Business Administration programme, a programme in collaboration with Paris Graduate School of Management, France. Meaning that students will have the opportunity to study with us here at Mantissa College, in Malaysia and get an accredited French Qualification from a Minimum of 24 months to - maximum of 48 months.

This BBA programme enables post-secondary school applicants, (applicants who graduated from O-Level) with five (5) credits to apply directly into the Degree (BBA) programme, without the need of going through a foundation or Diploma programme.

Mantissa College’s BBA program boasts a dynamic global network of more than 80,000 alumni. One recent alumnus, Ms Cathy, says, “I took the 3-years Bachelor of Business Administration course right after my SPM (O-Level) without needed to go through Foundation or Diploma programme. The syllabus teaches me the basics elements needed in the business field. The programme also enables me to learn from real people with real problems. Thanks to the diverse and up-to-date programme syllabus, I am now capable of taking up more projects because I had been exposed to a wider perspective on handling matters from my learning experience.”

Certainly, evidence attests to the tremendous value of the BBA Programme. Between its focus on this learning style and many other desirable attributes, Mantissa College’s Bachelor of Business Administration offers an invaluable inside edge for aspiring business leaders

Click To find out more on the BBA Programme, do view the Pre-Recorded Trial Class 

Documents needed
i) Scan copy of your SPM / O-Level / STPM / A-Level Results

To apply for the programme, please provide us with the required documents to info@mantissa.edu.my or Click Here to Submit your documents

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