The business world has traditionally revolved around money. However, as consumers have begun to hold the businesses they support to higher standards, there’s been a shift toward social responsibility. This movement isn’t just about the consumers, either. Employees are also prioritizing working for employers that do good, while social entrepreneurship is also booming. Good business is now about much more than the bottom line.
If you’re an aspiring business leader who’s also interested in doing good, there’s never been a better time than right now. Here’s a closer look at what the push for social responsibility means in the business world, along with one business school committed to preparing tomorrow’s leaders to make meaningful change in the world.
Why social responsibility matters in business
“Two centuries ago, America pioneered a way of thinking that puts human well-being in economic terms,”proposes Eli Cook in The Atlantic. While there’s no denying that money still matters, a new business ecosystem also acknowledges the importance of other things.
Most people would agree there is significant need for social change in our times. Businesses have the potential to promote positive social change by acting in ways that benefit society. Known as “social responsibility,” this approach has become increasingly important as more consumers, investors and employees seek out brands that contribute to the wellbeing of society while also making a profit.
Social responsibility holds businesses accountable for promoting a healthy society. In this exciting new era, “business leaders must take direct action to ensure that society is positively impacted by the services or products that their company offers,”explains Business News Daily.The cost of not meeting acceptable moral standards? Abandonment.
According to entrepreneur expert Jodie Cook for Forbes, there are several reasons why good business now transcends making money. For starters, employees are now considering what makes them happy, and how they want to spend their time to achieve happiness. In many cases, achieving this level of personal fulfillment hinges on purposeful work. Additionally, there’s an intentional focus on making a difference -- even if it comes at a steeper upfront cost.
“A commitment to eradicating poverty, reducing inequality, helping people become healthier or just making them feel happy with amazing coffee and brunch are all ways that businesses are operating with a clear mission at their heart,” concludes Cook.
How businesses are leading social change
Indeed,businesses are now at the forefront of creating social change. Howard W. Buffett and William B. Eimicke assert, “For companies to survive and thrive in the economy of tomorrow, business leaders must move toward more equitable and sustainable products and services. And to remain relevant in the eyes of consumers, they will have to find solutions where business interests and societal interests are truly one and the same.”
In other words, social change isn’t just an admirable ideal. When you consider its impact, it’s actually good business.
This BBA programme enable post secondary school applicants, (applicants graduated from O-Level) with five (5) credits to apply directly into the Degree (BBA) programme, without the need of going through foundation or Diploma programme.
Mantissa College’s BBA program boasts a dynamic global network of more than 80,000 alumni. One recent alumnus, Ms Cathy, says, “I took the 3-years Bachelor of Business Administration course righ after my SPM (O-Level) without needed to go through Foundation or Diploma programme. The syllabus teaches me on the basics elements needed in the business field. The programme also enable me to learn from real people with real problems. Thanks to the diverse and up-to-date programme syllabus, I am now capable of taking up more projects because I had been exposed to a wider perspective on handling matters from my learning experience.”
Certainly, evidence attests to the tremendous value of the BBA Programme. Between its focus on this learning style and many other desirable attributes, Mantissa College’s Bachelor of Business Administration offers an invaluable inside edge for aspiring business leaders