Why Case Study Business Learning Can Give You the Edge
The business school model is rapidly changing as employers move away from seeking employers with...
There are thousands of business schools all over the world offering a breadth and depth of programs. Which begs the question: How do you choose the right business school for your unique wants, needs and goals? Here’s a closer look at five key considerations to factor in when selecting a business school.
Businessman Harold S. Geneen, “who virtually invented the international conglomerate,” according to the New York Times, once said, “In the business world, everyone is paid in two coins: cash and experience. Take the experience first; the cash will come later.” While this holds true across the board, it’s especially applicable to business schools.
Choosing one with an international perspective offers excellent practice for the global economic environment in which today’s businesses operate. In fact, according to the results of French human resource company Emerging’s Global Employability University Survey, international exposure is the second-highest consideration for employers, second only to experience with an institution’s graduates. AlphaSights recruiter Clare Powers said of studying at an international business school, “The confidence and self-awareness students gain from putting down roots somewhere new is an asset for any business.”
It is also important to choose the right city for studying business. The innovation hub of Barcelona, for example, was recently ranked third in Europe for startups in a report by Atomico, one of the world’s largest tech venture funds. Geneva and the Swiss Riviera are home to an unsurpassed concentration of international organizations of the stature of the UN agencies along with prestigious financial institutions and multinational headquarters, which underpin its global reputation as a center of finance and diplomacy. Munich brings together some of Germany’s biggest companies, a city council-driven commitment to research and innovation, and a flourishing startup scene that create a dynamic business environment.
One major attribute of an international business school environment is English-taught courses. According to Harvard Business Review (HBR), “Ready or not, English is now the global language of business. More and more multinational companies are mandating English as the common corporate language - Airbus, Daimler-Chrysler, Fast Retailing, Nokia, Renault, Samsung, SAP, Technicolor, and Microsoft in Beijing, to name a few -- in an attempt to facilitate communication and performance across geographically diverse functions and business endeavors.”
And while other regions of the world may be growing in strength, the soft power of the US and UK are undeniable, positioning English to retain its dominance. The B2B News Network concludes, “It will take something colossal to upstage these economies and the structure they already have in place -- including the language in which business is conducted. [...] English as the lingua franca continues to be the modus operandi of the international business scene.”
Experience and internationalism also apply to a business school’s faculty. The best business schools boast high-caliber faculty with both academic and real-world expertise.
Unfortunately, this is not always the case in academia, where recruitment and promoting often relies on publishing over practice. The unhappy result, according to HBR, is that “business schools are creating faculties filled with individuals whose main professional aspiration is a career devoted to science. Today it is possible to find tenured professors of management who have never set foot inside a real business, except as customers.”
Prospective business school students can avoid this outcome -- and gain a truly holistic perspective of the business world - by looking for business schools with faculty offering a mix of academic and professional staff, such as entrepreneurs, consultants, and business leaders (whether current or former).
3. Class size
What good is an excellent faculty if you have limited access to them due to large class sizes? Seeking out a business school with small classes increases opportunities for interactions between students and faculty. These interactions not only come in handy during the business school years, but can continue to yield benefits throughout your career, in terms of networking opportunities. Your former business school teacher might be your mentor or even your business partner - but only if you’ve actually had the chance to build a relationship.
The question arises often: just how important is reputation for a business school? The answer is very, but perhaps not in the way that you think. Just because a program boasts an elite name does not mean it has what you need to reach your career goals. In this sense, business school rankings can be useful because they yield insight into important factors like quality of programs, research, faculty, student services, and career support. Weighing these elements against your goals can help you find a school that excels in the areas that are most valuable to you and to your career.
But what makes a truly “great” business school? One dean told BizEd, “The great business schools of the world are considered invaluable in their communities. They’re invaluable not only because they produce great students, but also because they produce great ideas for public debate and information about business practices in general.”
Today’s employers are looking for candidates with more than mere theoretical knowledge. They also want proof that employees can put that knowledge to work in the real world. Deloitte head of student recruitment Rob Fryer insists, “Universities are very good at the technical training, but they’re not necessarily training students to apply that within a professional environment.”
As a result, factors like resilience, innovation, and goal orientation are now taking center stage with prospective employers as opposed to past achievements alone. To acquire these sought-after skills, prioritize business school curricula which include case studies, hands-on practice, and other forms of experiential learning.
Networking is crucial for professional success, and opportunities for making global contacts is a key consideration when selecting a business school. Choosing an institution which offers an international student and faculty body will ensure that students access a multicultural pool of contacts that will last beyond their study program, particularly if they can make use of an extensive alumni network.
At Mantissa College, we deliver the part-time EMBA Programme and MBA programmes Master of Business Administration programme, a programme in collaboration with Paris Graduate School of Management, France case studies comprise an impressive 50 per cent of assessments while the remaining 50 per cent is designated for assignments. The takeaway? When it comes to an active, engaging and hands-on business degree, you’d be hard-pressed to find one better than this MBA.
Mantissa College’s MBA program boasts a dynamic global network of more than 80,000 alumni. One recent alumnus, Harrison Jub, says, “I took the 15-month Master of Business Administration course and in the first week, I was discussing the Real Case Study with groups of working professionals from different fields. And so I was learning from real people with real problems. Thanks to the case study based learning approach I am now capable of taking up more projects because I had been exposed to a wider perspective on handling matters from my learning experience.”
Certainly, evidence attests to the tremendous value of case studies in business education. Between its focus on this learning style and many other desirable attributes, Mantissa College’s Master of Business Administration offers an invaluable inside edge for aspiring business leaders.
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